Huisje, tuintje, pompje?

Switching to fossil-free heating isn’t something you do overnight, it takes planning, renovation, and most of all: awareness. That’s why the Province of East Flanders launched “Huisje, tuintje, pompje”, a playful yet informative campaign to help residents take the first steps toward sustainable home heating.

At the heart of the campaign was Homie a cheerful, animated house inspired by retro Japanese game aesthetics. I was responsible for bringing Homie visually to life, from concept and character design to animation style and campaign rollout. Working closely with the team, I helped shape the tone and look of the entire visual identity: bright, accessible, and full of personality.

Homie guided viewers through the three essential steps to going fossil-free:
Insulation
Low-temperature heating
Installing a sustainable heat source, like a heat pump

The goal was to make a technical and often overwhelming topic feel clear, light, and even a bit fun. I developed visual materials for OOH screens, flyers, brochures, and event collateral, always keeping Homie at the center of the story.

We used short animations, vibrant motion graphics, and friendly copy to spark interest and educate at the same time. The catchy tagline “Huisje, tuintje, pompje” added humor and local flavor a smart twist on a well-known Flemish phrase that instantly resonated with the audience.

The results spoke for themselves:
2+ million views across digital platforms
30,000+ interactions
Rollout across 10 participating cities in East Flanders

For me, it was a great opportunity to combine illustration, character design, and motion design into one integrated, purpose-driven campaign.