Regenwater, da's hemels

Rainwater is practical, free, and sustainable, but too often dismissed as “dirty.” For this campaign, we gave it a bold rebrand. Inspired by luxury perfume ads, we turned rainwater into something desirable, stylish, and even a little dramatic.

I co-developed the concept and visual style, creating a look that was glamorous yet tongue-in-cheek. I worked on storyboarding, campaign visuals and helped shape the cinematic tone from dramatic slow-motion shots to a playful storyline where love and rain go hand in hand.

The campaign launched in cinemas, OOH, social media and BVOD, reaching over 4 million people and sparking over 100,000 interactions. With humor, elegance, and purpose, we transformed rainwater from overlooked to unforgettable.